How do I sell digital products on TikTok?
Updated
TikTok Shop is for physical goods
TikTok Shop is built around shipping physical items, so digital downloads are not supported the way sellers expect. The sale happens off-platform: you post videos showing the product solving something, then point one permanent bio link at your product or catalogue page.
Mention the link in the video itself. Most viewers never read captions.
The pattern that works
Post short videos that show the product being used and solving something. Put one link in your bio that goes to your product or your catalogue.
Mention the link in the video, not only in the caption. Most viewers never read captions.
What content actually converts
Showing the inside of the product. Before and after. A specific problem solved in thirty seconds.
Videos about "making passive income" attract people who want to sell, not people who want to buy.
Keep one link
Changing the bio link for every video makes your older videos dead ends. Point everything at one catalogue page instead.
A store link — a storefront or a community store — does this better than a link that changes weekly.