It nets more. But it’s
not your sale any more.
On a $49 sale Lemon Squeezy leaves you about $2.20 more, because as Merchant of Record it bundles processing into its 5% + 50¢, and becomes the legal seller of your product to do it. MKKT keeps you the seller, and gives you the storefront as well as the checkout.
The math, side by side
Close on fees. Different on ownership.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee |
|---|---|---|---|
| MKKT | $42.38 | 10% flat | $0 |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 |
| Gumroad | $41.88 | 10% + $0.50 | $0 |
| Stan Store | $47.28 | Processing only | $29 to $99 |
| Payhip | $44.83 | 5% (free plan) | $0 to $99 |
| Sellfy | $47.28 | No platform cut | $29+ |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. Lemon Squeezy's 5% + 50¢ is shown all-in; MKKT, Gumroad, Payhip, Sellfy and Stan show card processing (est. 2.9% + $0.30) separately, because each of those fees is published exclusive of it. Payhip's paid plans lower its per-sale rate for a monthly fee, and the Sellfy and Stan numbers exclude their monthly plans. Platforms change pricing, so check their sites for the latest.
Lemon Squeezy nets about $2.20 more on this single sale because, as a Merchant of Record, it bundles processing into its fee, and becomes the legal seller of your product to do it. MKKT trades that for staying the seller: the product is yours, the buyer is your customer, and the tax obligation is yours too.
Where they diverge
What you actually get for the fee.
Ownership
You stay the seller
Lemon Squeezy is a Merchant of Record. It becomes the legal seller of your product, and you become its supplier. MKKT is not: the sale stays yours and the buyer stays your customer, with their email on your list rather than the platform’s.
MKKT sets your payment account up from your email. Payments are processed by Whop, and you verify your identity with Whop once before your first withdrawal.
Tax
An honest trade-off
An MoR handles global sales tax and VAT for you, and that’s a real benefit if you want it. MKKT is not a merchant of record, so those obligations stay yours.
Pick the model that matches how you want to run your business, not just the rate.
The setup
A store, not just a checkout
Lemon Squeezy is a clean checkout you wire into a site you already have. MKKT gives you the storefront too: upload the file, set a price, and the product page, checkout, and instant delivery come with it.
File in, link out, in one session.
The storefront
One branded link for everything
MKKT gives you a branded storefront on your own slug that holds your whole catalog (files, courses, and knowledge packs) under a single link.
Share it anywhere and let native checkout and delivery do the rest.
Pay when you sell
10% flat, and no 50¢ per order.
MKKT takes 10%of each sale with no fixed per-transaction charge, so low-priced products don’t lose 50¢ off the top. Card processing is charged separately by the payment processor.
- No fixed per-transaction fee
- No monthly fee, no setup fee
- Your sale, your customers, your list
- The product built with you, not just checked out
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 10% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Lemon Squeezy?
- Not on take-home. Lemon Squeezy charges 5% + 50¢ all-in as Merchant of Record; MKKT charges 10% plus card processing (estimated 2.9% + $0.30), so on a $49 sale Lemon Squeezy nets about $2.20 more, $46.05 against $42.38. Only on very small orders does its fixed 50¢ tip the other way. The real difference is what you get for the fee and who owns the sale: with Lemon Squeezy you are a supplier to the legal seller, with MKKT the sale and the customer stay yours.
- What is the difference between MKKT and a Merchant of Record?
- Lemon Squeezy is a Merchant of Record: it becomes the legal seller of your product, so it collects and remits sales tax and VAT on your behalf, and payouts come from Lemon Squeezy on its schedule. MKKT is not a merchant of record. You remain the seller of your own product and the buyer is your customer. Payments are processed by Whop into a payment account MKKT sets up for you.
- Does MKKT handle sales tax and VAT for me?
- Not the way a Merchant of Record does. MKKT is not a merchant of record, so you remain the seller and your tax obligations are yours. If having someone else be the legal seller and handle global VAT is your priority, an MoR like Lemon Squeezy is genuinely useful. If you would rather stay the seller and keep the customer, MKKT fits.
- Didn’t Stripe acquire Lemon Squeezy?
- Yes. Stripe acquired Lemon Squeezy in 2024, and it continues to operate as a Merchant of Record on top of Stripe. MKKT is not a merchant of record: you stay the seller of your own product, and payments are processed by Whop rather than through a reseller layer that buys and resells what you made.
- Do I need my own Stripe account?
- No. MKKT sets up your payment account from your email, so there are no bank details on day one. Payments are processed by Whop, MKKT's 10% comes out of each sale, and your balance sits with Whop until you verify your identity with them once. That check gates your first withdrawal, not your ability to sell.
- What can I sell on MKKT?
- Digital downloads, ebooks, and knowledge packs like prompts, research, and playbooks, all under one branded storefront and a single link. Unlike a bare checkout, the storefront, the product page, and instant delivery come with it.
Compare MKKT with more platforms
Same fee ballpark.
Yours to own.
Stay the seller of your own product, and let MKKT build that product with you.