One flat rate, and
it makes the product too.
Payhip’s free plan takes 5% per sale, and the route below it is a $29 or $99 monthly plan. MKKT is 7% flat at every volume, with no subscription, and it drafts the product, the copy, and the store with you.
Free to start · 7% per sale · no card required
The math, side by side
Payhip is cheaper per sale.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee | Builds the product with you |
|---|---|---|---|---|
| MKKT | $43.85 | 7% flat | $0 | Yes, AI product studio |
| Payhip | $44.83 | 5% (free plan) | $0 to $99 | No |
| Gumroad | $41.88 | 10% + $0.50 | $0 | No |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 | No |
| Stan Store | $47.28 | Processing only | $29 to $99 | No |
| Sellfy | $47.28 | No platform cut | $29+ | No |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. MKKT, Payhip (free plan), Sellfy and Stan show card processing (est. 2.9% + $0.30) separately, because on all four it is charged by the payment processor rather than folded into the platform fee; Lemon Squeezy is shown all-in; Gumroad's published 10% + $0.50 excludes card processing, so its figure nets processing out the same way. Payhip's paid plans lower its per-sale rate for $29 or $99 a month, and the Sellfy and Stan figures exclude their monthly plans. Platforms change pricing, so check their sites for the latest.
Payhip’s free plan takes 5% and MKKT takes 7%, so on a $49 sale Payhip leaves you about $0.98 more. Payhip can go lower still (to 2%, or to nothing at all) but only after a $29 or $99 monthly bill you pay whether or not you sell. MKKT’s number never moves, and never arrives in a month you sold nothing.
The honest breakeven
Payhip’s $29 plan overtakes MKKT’s 7% at about $580 in monthly sales, and its $99 plan at about $1,414. Under those lines MKKT costs less, and above them the trade is a fixed bill in every slow month against a fee you only pay when you are making money.
Where they diverge
A different rate. A different job.
The fee
One rate, no plan ladder
Payhip’s free plan takes 5%, and the way down to 2% or 0% runs through a $29 or $99 monthly plan. MKKT is 7% for everyone, at every volume, with nothing to upgrade to.
Your cost moves with your revenue, never ahead of it.
The build
It makes the product with you
Payhip is a solid place to sell a file you have already finished. MKKT’s product studio drafts the product itself (the ebook, course, or template pack) plus the sales copy and the page, from what you describe or upload.
You bring the expertise; MKKT turns it into something sellable in one session.
Tax
An honest trade-off
Payhip can handle EU VAT on digital sales for you, which is a real benefit if Europe is a big part of your audience. MKKT is not a merchant of record, so your tax obligations stay yours.
Choose on how you want to run the business, not only on the rate.
The storefront
One branded link for everything
MKKT gives you a branded storefront on your own slug that holds the whole catalog (files, courses, and knowledge packs), and it is drafted alongside the product rather than left blank for you to fill in.
Share one link anywhere; checkout and file delivery happen the instant someone pays.
Pay when you sell
7% flat, with nothing to upgrade.
MKKT takes 7% of each sale and nothing else. The same rate on your first sale and your five-hundredth. Card processing is charged separately by the payment processor, and it is the only other cost.
- The same rate at every volume, no tier to buy
- No monthly fee, no setup fee
- Payment account set up from your email, with no bank details to sell
- The product built with you, not just checked out
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 7% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Payhip?
- Not on the headline rate. Payhip's free plan charges 5% per sale against MKKT's 7%, so on a $49 sale Payhip leaves you about $0.98 more, $44.83 against $43.85 after estimated card processing. Payhip's paid plans cut its per-sale fee to 2% or 0%, but they cost $29 or $99 a month, so they only pay off at higher volume. What MKKT's extra two points buy is the product itself: Payhip gives you an upload form, not a draft.
- Does MKKT have a monthly fee or paid tiers?
- No. MKKT charges 7% per sale and nothing else. No subscription, no setup fee, and no higher tier that buys you a lower rate. Everyone pays the same percentage, and a month where you sell nothing costs you $0.
- At what point does a paid Payhip plan cost less?
- Around $580 a month in sales, Payhip's $29 Plus plan (2% per sale) matches MKKT's 7%; around $1,414 a month, its $99 Pro plan (0% per sale) does. Below those lines MKKT costs less. Above them a subscription can win on the margin, but you pay it in slow months too.
- Does MKKT handle EU VAT the way Payhip does?
- No. Payhip can handle EU VAT on digital sales for you, which is genuinely useful if you sell into Europe, so check their current terms for the details. MKKT is not a merchant of record, so your tax obligations remain yours. Weigh that alongside the rate rather than after it.
- Do I need my own Stripe account?
- No. MKKT sets up your payment account from your email, so there are no bank details on day one. Payments are processed by Whop, MKKT's 7% comes out of each sale, and your balance sits with Whop until you verify your identity with them once. That check gates your first withdrawal, not your ability to sell.
- What can I sell on MKKT?
- Digital downloads (guides, templates, spreadsheets, design kits, code), courses that MKKT drafts from your material, and knowledge packs like prompts, research, and playbooks, all under one branded storefront on a single link, with files delivered the moment someone pays.
Compare MKKT with more platforms
One rate, for as long
as you sell.
Skip the plan ladder. 7% per sale, $0 a month, and MKKT builds the product with you.
Free to start · 7% per sale · no card required