No plan to pick before
your first sale.
Sellfy takes 0% of your sales, but you subscribe first. Plans start at $29 a month billed monthly. MKKT is the inverse: $0 a month, 10% when a sale happens, and one link that takes the payment and delivers the file.
The math, side by side
Zero per sale, not zero per month.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee |
|---|---|---|---|
| MKKT | $42.38 | 10% flat | $0 |
| Sellfy | $47.28 | No platform cut | $29+ |
| Stan Store | $47.28 | Processing only | $29 to $99 |
| Gumroad | $41.88 | 10% + $0.50 | $0 |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. Sellfy and Stan take no per-sale platform cut but bill monthly regardless of sales, a cost this per-sale view excludes. Sellfy plan prices vary by billing term and tier, so check their site. MKKT, Sellfy, and Stan show card processing (est. 2.9% + $0.30) separately; Lemon Squeezy is shown all-in; Gumroad's published 10% + $0.50 excludes card processing, so its figure nets processing out the same way. Platforms change pricing, so check their sites for the latest.
Sellfy nets more on a single sale because it takes no platform cut, and it settles into your own Stripe or PayPal; MKKT sets up a payment account for you instead, so there is nothing to apply for before you list. The difference that decides it is when you pay: a plan every month, or 10% only when a sale lands.
The honest breakeven
At about $290 in monthly sales, MKKT’s 10% equals a $29 monthly plan. Below that, MKKT costs less. Above it, a 0% platform fee can win on the margin, and because higher plan tiers cost more, the crossover moves as you keep growing.
Where they diverge
Where the models actually differ.
The fee
Nothing until a sale lands
Sellfy takes 0% of each sale, but the plan comes first, a bill that arrives every month whether or not anyone buys. MKKT charges 10% per sale and nothing per month, so the cost only ever shows up alongside the money.
No plan to choose, and no invoice in a quiet month.
The setup
Nothing to configure first
Sellfy asks you to pick a plan, then build a store. On MKKT you upload the file, set a price, and publish. Payments run through Whop, so there is no processor to apply to and no website to assemble.
File in, link out, in a single session.
The ceiling
One rate at any volume
Subscription plans are usually banded by annual sales volume, so growing past a band means moving up a plan, so check Sellfy’s site for their current limits. MKKT has one rate, 10%, whether you sell one guide or a thousand.
Nothing about growing asks you to upgrade first.
The storefront
One branded link for everything
A branded storefront on your own slug holds files, courses, and knowledge packs under a single link. Add products as fast as you can upload them. Checkout and instant delivery are already wired.
Share one URL anywhere (bio, email, DMs) and it takes the payment.
Pay when you sell
10%when you sell, $0 when you don’t.
MKKT takes 10% of each sale and never a monthly plan. Card processing is charged separately by the payment processor, and it is the only other cost.
- No monthly plan to subscribe to first
- No sales tier to outgrow or upgrade past
- Payment account set up from your email, with no bank details to sell
- The product drafted with you, not just the store
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 10% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Sellfy?
- It depends on your volume. Sellfy takes no per-sale platform cut but charges a monthly plan, starting at $29 billed monthly as of July 2026. MKKT has no monthly fee and takes 10% per sale. Below roughly $290 in monthly sales, 10% costs less than a $29 plan; above that, a 0% platform fee can win on the margin, after the months you paid while selling nothing.
- Does MKKT have a monthly fee?
- No. MKKT charges 10% per sale and nothing else. No monthly subscription, no setup fee, no plan tiers. A month with no sales costs you $0. Card processing is charged separately by the payment processor, and it is the only other cost.
- Does MKKT limit how much I can sell?
- No. MKKT has one rate, 10% per sale, at any volume, with no plan tier to outgrow and no cap on how many products you list. Subscription platforms commonly band their plans by annual sales volume, so growing means upgrading; on MKKT the rate is the same whether you sell $50 or $50,000.
- Can I move my products from Sellfy to MKKT?
- Yes. Your products are your files. Download them from Sellfy, upload them to MKKT, set a price, and you have a product page with checkout on it. Point your link-in-bio and your email list at your new MKKT store when you are ready.
- Do I need my own Stripe account?
- No. MKKT sets up your payment account from your email, so there are no bank details on day one. Payments are processed by Whop, MKKT's 10% comes out of each sale, and your balance sits with Whop until you verify your identity with them once. That check gates your first withdrawal, not your ability to sell. You keep the customer relationship either way.
- What can I sell on MKKT?
- Digital downloads (guides, templates, spreadsheets, design kits, code), ebooks, and knowledge packs like prompts, research, and playbooks. MKKT is digital-only. It does not handle physical products or print-on-demand. One branded store holds your whole catalog under a single link.
Compare MKKT with more platforms
Start selling before
you start paying.
Swap the monthly plan for 10% per sale, and let MKKT build the product with you.