No plan to pick before
you have a product.
Sellfy takes 0% of your sales, but you subscribe first. Plans start at $29 a month billed monthly. MKKT is the inverse: $0 a month, 7% when a sale happens, and a product studio that drafts the thing you are selling.
Free to start · 7% per sale · no card required
The math, side by side
Zero per sale, not zero per month.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee | Builds the product with you |
|---|---|---|---|---|
| MKKT | $43.85 | 7% flat | $0 | Yes, AI product studio |
| Sellfy | $47.28 | No platform cut | $29+ | No |
| Stan Store | $47.28 | Processing only | $29 to $99 | No |
| Gumroad | $41.88 | 10% + $0.50 | $0 | No |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 | No |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. Sellfy and Stan take no per-sale platform cut but bill monthly regardless of sales, a cost this per-sale view excludes. Sellfy plan prices vary by billing term and tier, so check their site. MKKT, Sellfy, and Stan show card processing (est. 2.9% + $0.30) separately; Lemon Squeezy is shown all-in; Gumroad's published 10% + $0.50 excludes card processing, so its figure nets processing out the same way. Platforms change pricing, so check their sites for the latest.
Sellfy nets more on a single sale because it takes no platform cut, and it settles into your own Stripe or PayPal; MKKT sets up a payment account for you instead, so there is nothing to apply for before you list. The difference that decides it is when you pay: a plan every month, or 7% only when a sale lands.
The honest breakeven
At about $414 in monthly sales, MKKT’s 7% equals a $29 monthly plan. Below that, MKKT costs less. Above it, a 0% platform fee can win on the margin, and because higher plan tiers cost more, the crossover moves as you keep growing.
Where they diverge
Where the models actually differ.
The fee
Nothing until a sale lands
Sellfy takes 0% of each sale, but the plan comes first, a bill that arrives every month whether or not anyone buys. MKKT charges 7% per sale and nothing per month, so the cost only ever shows up alongside the money.
No plan to choose, and no invoice in a quiet month.
The build
It makes the product with you
Sellfy gives you a store, a cart, and marketing tools. The product is still yours to make. MKKT’s product studio drafts the product itself, plus the sales copy and the page, from what you describe or the files you already have.
Expertise in, finished product out, in a single session.
The ceiling
One rate at any volume
Subscription plans are usually banded by annual sales volume, so growing past a band means moving up a plan, so check Sellfy’s site for their current limits. MKKT has one rate, 7%, whether you sell one guide or a thousand.
Nothing about growing asks you to upgrade first.
The storefront
One branded link for everything
A branded storefront on your own slug holds files, courses, and knowledge packs under a single link. Add products as fast as you can describe them. Checkout and instant delivery are already wired.
Share one URL anywhere (bio, email, DMs) and it takes the payment.
Pay when you sell
7%when you sell, $0 when you don’t.
MKKT takes 7% of each sale and never a monthly plan. Card processing is charged separately by the payment processor, and it is the only other cost.
- No monthly plan to subscribe to first
- No sales tier to outgrow or upgrade past
- Payment account set up from your email, with no bank details to sell
- The product drafted with you, not just the store
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 7% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Sellfy?
- It depends on your volume. Sellfy takes no per-sale platform cut but charges a monthly plan, starting at $29 billed monthly as of July 2026. MKKT has no monthly fee and takes 7% per sale. Below roughly $414 in monthly sales, 7% costs less than a $29 plan; above that, a 0% platform fee can win on the margin, after the months you paid while selling nothing.
- Does MKKT have a monthly fee?
- No. MKKT charges 7% per sale and nothing else. No monthly subscription, no setup fee, no plan tiers. A month with no sales costs you $0. Card processing is charged separately by the payment processor, and it is the only other cost.
- Does MKKT limit how much I can sell?
- No. MKKT has one rate, 7% per sale, at any volume, with no plan tier to outgrow and no cap on how many products you list. Subscription platforms commonly band their plans by annual sales volume, so growing means upgrading; on MKKT the rate is the same whether you sell $50 or $50,000.
- Can I move my products from Sellfy to MKKT?
- Yes. Your products are your files. Download them from Sellfy, then describe or upload them to MKKT and it drafts the product page, copy, and checkout for you. Point your link-in-bio and your email list at your new MKKT store when you are ready, and add products as fast as you can describe them.
- Do I need my own Stripe account?
- No. MKKT sets up your payment account from your email, so there are no bank details on day one. Payments are processed by Whop, MKKT's 7% comes out of each sale, and your balance sits with Whop until you verify your identity with them once. That check gates your first withdrawal, not your ability to sell. You keep the customer relationship either way.
- What can I sell on MKKT?
- Digital downloads (guides, templates, spreadsheets, design kits, code), courses that MKKT drafts from your material, and knowledge packs like prompts, research, and playbooks. MKKT is digital-only. It does not handle physical products or print-on-demand. One branded store holds your whole catalog under a single link.
Compare MKKT with more platforms
Start selling before
you start paying.
Swap the monthly plan for 7% per sale, and let MKKT build the product with you.
Free to start · 7% per sale · no card required