The tip jar worked. Now
you need a storefront.
Buy Me a Coffee takes 5% of every payment, with card processing, payout processing and international surcharges layered on top, and its shop is an add-on to a support page. MKKT is 7% flat with no monthly fee, and its product studio drafts the product, the copy, and the store from what you already know.
Free to start · 7% per sale · no card required
The math, side by side
What you keep on a $49 sale.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee | Builds the product with you |
|---|---|---|---|---|
| MKKT | $43.85 | 7% flat | $0 | Yes, AI product studio |
| Buy Me a Coffee | $44.83 | 5% + add-ons | $0 | No |
| Gumroad | $41.88 | 10% + $0.50 | $0 | No |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 | No |
| Payhip | $44.83 | 5% (free plan) | $0 to $99 | No |
| Stan Store | $47.28 | Processing only | $29 to $99 | No |
| Sellfy | $47.28 | No platform cut | $29+ | No |
Buy Me a Coffee's published fees checked August 2026; the other platforms were last checked July 2026. "You keep" assumes a single $49 digital sale. MKKT, Buy Me a Coffee, Payhip (free plan), Sellfy and Stan show card processing (est. 2.9% + $0.30) separately, because all five settle through a payment processor; Lemon Squeezy is shown all-in; Gumroad's published 10% + $0.50 excludes card processing, so its figure nets processing out the same way. Buy Me a Coffee also charges roughly 0.5% for payout processing, +1% on international transactions and +0.5% on subscription payments, none of which are in its figure above, so its real take-home is a little lower than shown. Payhip's paid plans lower its per-sale rate for $29 or $99 a month, and the Sellfy and Stan figures exclude their monthly plans. Platforms change pricing, so check their sites for the latest.
On the headline rate Buy Me a Coffee is lower: 5% against MKKT’s 7%, about $0.98 on a $49 sale. It then adds payout processing and surcharges for international and subscription payments, which pulls some of that back. The difference worth choosing on is not the percentage. One is a support page with a shop attached, and the other is a storefront that helps you make the thing you sell.
Where they diverge
A support page, or a storefront.
The fee
A lower headline, more add-ons
Buy Me a Coffee starts lower, at 5% against MKKT’s 7%. What differs is what sits on top: Buy Me a Coffee also charges payout processing and surcharges on international and subscription payments, so the gap on a real month is narrower than the headline suggests.
MKKT takes 7% per sale and nothing else. No monthly fee, no setup fee, and a month with no sales costs you nothing.
The build
It makes the product with you
Buy Me a Coffee gives you an upload box and a description field, and assumes the product already exists. MKKT’s product studio drafts the product itself (the ebook, course, guide, or template pack) along with the sales copy and the page, from what you describe or the files you already have.
Expertise in, sellable product out. One session rather than one weekend.
The storefront
One branded link for the catalogue
A Buy Me a Coffee page is organised around asking for support, with products listed beneath it. MKKT gives you a branded storefront on your own slug where the catalogue is the page: files, courses, and knowledge packs, all under a single link.
Delivery is automatic. The buyer gets an emailed secure link the moment payment clears, with no account to create on the way in.
The trade-off
Where Buy Me a Coffee wins
If one-off tips and recurring memberships are real income for you, Buy Me a Coffee does that job and MKKT genuinely does not. There is no tipping button and no membership for your supporters. Its name is also familiar to audiences in a way a newer tool isn’t, and that familiarity converts.
MKKT is newer, files cap at 100 MB each, and it is not a merchant of record, so your tax obligations stay yours. Choose on how you want to run the business, not only on the rate.
Pay when you sell
7% per sale, and nothing else.
MKKT takes 7% of each sale. The same rate on your first sale and your five-hundredth. Payment processing is separate. MKKT sets up your payment account from your email address, so there are no bank details to enter on day one; you verify your identity once with Whop before your first withdrawal, and that check gates withdrawal rather than selling.
- The same rate at every volume, no tiers
- No monthly fee, no setup fee
- You keep the customer relationship and your list
- The product built with you, not just uploaded
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 7% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is Buy Me a Coffee good for selling digital products?
- It works, but selling is not the job it was built for. Buy Me a Coffee began as a tip jar, and the shop sits alongside a support page rather than being the main event, so buyers land somewhere designed to ask for support first. Uploads are also capped, so check their current limits before planning a large pack. If the catalogue is the point rather than the tips, a storefront-first tool fits better.
- What fees does Buy Me a Coffee charge creators?
- A 5% platform fee on every payment, with card processing charged on top. Their own help centre lists Stripe processing at roughly 2.9% + $0.30, a payout-processing fee of about 0.5%, an extra 1% on international transactions and an extra 0.5% on subscription payments. There is no monthly subscription. Fee structures change, so check their current pricing before you plan around these numbers.
- Is MKKT cheaper than Buy Me a Coffee?
- Not on the headline rate. Buy Me a Coffee takes 5% and MKKT takes 7%, so on a $49 sale Buy Me a Coffee leaves you about $0.98 more once estimated card processing comes out ($44.83 against $43.85). Buy Me a Coffee then adds roughly 0.5% payout processing and surcharges on international and subscription payments, which narrows that gap on a real month. The difference worth choosing on is what the fee buys you: one is a tip jar with a shop attached, the other makes the product with you.
- Can I move my digital products from Buy Me a Coffee to MKKT?
- Yes. The files are yours. Download them from your Buy Me a Coffee shop, then upload or describe them in MKKT and it drafts the product page, the sales copy, and checkout around them. Individual product files cap at 100 MB, so split a large pack into parts. Point your bio link at your MKKT store when you are ready; the tip jar can keep running alongside it.
- Does MKKT do tips or memberships like Buy Me a Coffee?
- No. MKKT sells products at a set price (nothing publishes free, so the minimum is $1 and the maximum is $10,000) and there is no tipping button and no recurring membership for your supporters. If one-off support and monthly memberships are a real part of your income, Buy Me a Coffee does that job and MKKT does not replace it. Running both, for different reasons, is a reasonable answer.
- How do I get paid on MKKT?
- MKKT sets up your payment account from your email address, so there are no bank details to enter on day one. Payments are processed by Whop; MKKT's 7% arrives as an application fee and the remainder sits in your balance. You verify your identity with Whop once before your first withdrawal. That check gates withdrawal, not selling, so you can start selling straight away.
Compare MKKT with more platforms
Keep the tip jar.
Build the storefront.
7% per sale, $0 a month, and MKKT drafts the product, the copy, and the store with you.
Free to start · 7% per sale · no card required