No $29 a month before
you’ve sold a thing.
Stan Store charges a monthly subscription starting at $29 whether or not you sell. MKKT charges 10% per sale and $0 a month, so the cost only ever shows up next to the money.
The math, side by side
Per sale versus per month.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee |
|---|---|---|---|
| MKKT | $42.38 | 10% flat | $0 |
| Stan Store | $47.28 | Processing only | $29 to $99 |
| Gumroad | $41.88 | 10% + $0.50 | $0 |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 |
| Payhip | $44.83 | 5% (free plan) | $0 to $99 |
| Sellfy | $47.28 | No platform cut | $29+ |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. Stan and Sellfy take no per-sale platform cut but bill monthly regardless of sales, a fee this per-sale view excludes. MKKT, Payhip, Sellfy and Stan show card processing (est. 2.9% + $0.30) separately; Lemon Squeezy is shown all-in; Gumroad's published 10% + $0.50 excludes card processing, so its figure nets processing out the same way. Payhip's paid plans lower its per-sale rate for a monthly fee. Platforms change pricing, so check their sites for the latest.
Stan keeps more on a single sale because it takes no platform percentage, but it bills $29+ every month first. MKKT flips that: nothing until you sell, then 10% of what you actually earn.
The honest breakeven
At about $290 in monthly sales, MKKT’s 10% equals Stan’s $29/month. Below that, MKKT costs less. Above it, Stan’s flat fee can win on the margin. The difference is that MKKT only ever charges you when you’re making money.
Why creators switch
No monthly fee is just the start.
The fee
Pay only when you sell
Stan Store bills $29 to $99 every month whether or not you make a sale. MKKT charges 10% per sale and no subscription, so a slow month costs you nothing.
Your cost scales with your revenue, never ahead of it.
The setup
Upload, price, publish
Stan gives you a store to fill and a plan to pay for. On MKKT you upload the file, set a price, and publish. The product page and the checkout on it come with it.
File in, link out, in one sitting.
The ownership
Your customers, your list
Buyer emails and order history are yours to export. MKKT never markets to your customers and never puts a competing storefront in front of them at checkout.
Payments are processed by Whop. MKKT sets your payment account up from your email, and you verify your identity with Whop once before your first withdrawal.
The storefront
One branded link in bio
Like Stan, MKKT gives you one link to put in every bio. Unlike a link-in-bio store, it holds files, courses, and knowledge packs, a real catalog and not just buttons.
Share a single URL anywhere and native checkout handles the rest.
Pay when you sell
10% in, $0 a month.
MKKT takes 10% of each sale and never a monthly fee. Card processing is charged separately by the payment processor, and it is the only other cost.
- No monthly subscription, ever
- No setup fee, and a slow month costs $0
- Payment account set up from your email, with no bank details to sell
- Unlimited products, courses, and knowledge packs
On a $49 sale
Card processing is estimated here at a typical US card rate (2.9% + $0.30) and is charged by the payment processor, not by MKKT. MKKT’s 10% is the only platform fee, and it is charged only when a sale happens.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Stan Store?
- It depends on your volume. Stan Store has no per-sale platform cut but charges a monthly subscription starting at $29. MKKT has no monthly fee and charges 10% per sale. If you sell less than roughly $290 a month, MKKT's 10% costs less than Stan's $29/month. Above that, Stan's flat fee pulls ahead on the margin, but you have paid it every month you sold nothing.
- Does MKKT have a monthly fee?
- No. MKKT charges 10% per sale and nothing else. No monthly subscription, no setup fee. You pay only when you actually make a sale, so a slow month costs you $0.
- At what point does Stan Store get cheaper?
- Around $290 in monthly sales, 10% of your revenue equals Stan's $29/month Creator plan; its $99/month Pro plan catches up around $990. Below that line MKKT is cheaper; above it Stan's flat fee can win on the margin. The trade-off is risk: MKKT only ever costs you money when you are making money.
- Can I use MKKT as a link in bio?
- Yes. MKKT gives you a branded storefront on your own link that you can drop into any bio: Instagram, TikTok, YouTube, X. It holds your whole catalog of files, courses, and knowledge packs behind one URL with native checkout.
- Do I need my own Stripe account?
- No. MKKT sets up your payment account from your email, so there are no bank details on day one. Payments are processed by Whop, MKKT's 10% comes out of each sale, and your balance sits with Whop until you verify your identity with them once. That check gates your first withdrawal, not your ability to sell.
- What can I sell on MKKT?
- Digital downloads (guides, templates, spreadsheets, code), ebooks, and knowledge packs like prompts, research, and playbooks. Upload the file, set a price, and the store page and its checkout come with it.
Compare MKKT with more platforms
Stop paying to have
a store at all.
Swap $29/month for 10% per sale, and let MKKT build the product with you.