How do I sell digital products on Instagram?
Updated
The sale happens off Instagram
Instagram does not deliver files or take payment for them, so everything runs through a link: one in your bio, and link stickers in stories. Point that link at a single page showing what you sell, and say in your bio what the link is for.
Instagram’s job is attention. The checkout lives elsewhere, and that is fine.
Make the bio link worth clicking
Point it at one page that shows what you sell. A page with three clear products beats a wall of links.
Say in your bio what the link is for. "Templates for freelance designers" gets more clicks than "link below".
Stories do most of the selling
Show the product being used, then add the link sticker. Repeat it across several days — most followers see a fraction of your stories.
Answer questions in replies. Those conversations turn into sales more often than any post does.
Do not sell in the DMs by hand
Sending files and chasing payments manually does not scale and leaves you with no record if something is disputed.
Send the link. Let the checkout do its job.