How do I sell digital products on Pinterest?

Updated

Pinterest is search, not social

Pinterest behaves like a search engine, so people arrive looking for something specific and click through to buy. Make several tall, text-labelled pins per product, write titles using the words a buyer would search, and link each one straight to the same product page.

A single pin can keep sending traffic for months after you post it.

Set the pin up properly

Use a tall image, put readable text on it, and link straight to the product page. Write the title and description with the words a buyer would search.

Vague, pretty pins get saved and never clicked. Specific pins get clicked.

Make several pins per product

One product, five or six different images, posted over time. You do not know which image will catch, and repeating the same one does nothing.

Keep them all pointing at the same product page.

Be patient

Pinterest is slow. Pins often take weeks to start moving and then keep going for a long time.

Judge it after three months, not three days.

FAQ

Questions, answered straight.

Which pins actually sell?
Pins that show the product in use and say what it is for inside the image. Pinterest buyers decide before they click.
Do I need a business account?
Yes, for analytics and rich pins. It is free and takes a minute.
Can I link straight to a checkout?
Link to a product page that explains the product. Sending people straight into a payment form converts badly.
Which products do best on Pinterest?
Anything visual and practical: planners, printables, templates, recipes, home and wedding files.
How long before Pinterest sends sales?
Usually weeks, sometimes months. It is the slowest channel to start and one of the longest-lasting once it does.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.