How do I sell digital products?

Updated

Step one: pick something people already ask for

To sell a digital product you need five things: something people already ask you for, a small finished version of it, a page with a checkout and automatic file delivery, a price, and an audience to tell. The product is the quick part. Finding buyers is the work.

The best first product is the answer you keep giving for free. If people ask you the same question twice a week, write that down and sell it.

Step two: make the small version

Make the version you could finish this weekend. A short guide that works beats a long one that never ships.

You will learn more from the first ten buyers than from another month of building.

Step three: put it somewhere that takes money

You need a page, a checkout and file delivery. Almost any selling platform gives you all three in an afternoon.

If you already run a community, a store that lives inside it means your buyers never leave. That is what MKKT does on Whop.

Step four: tell the people who already listen

Your first sales come from people who already know you. Post it, email it, pin it, mention it in the places you already talk.

Do not build an ad campaign for a product that nobody has bought yet.

Step five: fix it and raise the price

Ask buyers what was missing. Add it. Put the price up.

Repeat that three times and you have a product worth promoting properly.

FAQ

Questions, answered straight.

How does the file reach the buyer?
Through a storefront that delivers automatically after payment. Emailing files by hand breaks the first time you sleep through a sale.
What should my first product be?
The smallest thing that solves one real problem for people you already talk to. A checklist you could finish this weekend beats a course you will abandon.
What is the hardest part of selling digital products?
Not the making. It is being found, and then being trusted enough to be paid. Plan more time for telling people than for building the file.
Where do the first buyers come from?
People who already know you: a list, a group, a following, a client base. Strangers come later, and slower than anybody expects.
How long does it take to sell a digital product?
Making and listing one can take a weekend. Getting steady sales takes months, and it depends on having an audience, not on the product.
What if nobody buys?
Usually it is the audience, not the product. Check whether the people seeing it are the people with the problem it solves.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.