What is a digital product?
Updated
The short answer
A digital product is anything you sell that the buyer receives as a file or as online access, with nothing posted. Ebooks, spreadsheets, templates, presets, courses, fonts and plugins all count. You make it once and sell it again and again, because copying a file costs you almost nothing.
The test is simple: if the buyer gets it instantly and nobody ships anything, it is a digital product.
Why people sell them
You make it once and sell it as many times as you like. There is no stock to run out of and no postage to pay.
That also means the cost of one extra sale is almost nothing, so the money from a second buyer is nearly all yours.
What is not a digital product
Your time is not. Coaching calls and freelance work are services — valuable, but they stop when you stop.
A printed book is not, even if you wrote it on a computer. A print-on-demand mug is not either, because somebody still has to post it.
The catch
Making it is the easy part. Being found is the hard part, and no platform solves that for you.
Before you spend a month building something, find ten people who have asked for it.