What should I check before committing?

File delivery, payout method and timing, who owns the customer list, and what it costs at the volume you expect rather than at zero.

Who handles sales tax on the platform?

Ask whether it is merchant of record. If it is, it collects and files digital sales tax for you. If not, that job is yours, and it is the most expensive thing to discover late.

How important are analytics?

Less than sellers think early on. Views and sales are enough until you have enough traffic for anything else to be meaningful.

Should I care about page design?

Only that it is clean and fast. Clear copy sells more than a template with a nicer hero image.

What about customer support from the platform?

It matters most when a payout is stuck. Look for a real support channel, not just a help centre.

What should I look for in a platform to sell digital products?

Updated 17 September 2026

The cost shape, not the headline rate

Check four things: the cost shape in a month with no sales and in your best month, who is merchant of record for sales tax, whether you can export your buyers and leave, and how the file actually reaches the buyer. Those four decide everything a comparison table skips.

Watch for stacked costs: platform cut, processing, app fees, payout fees.

Tax responsibility

Find out in writing whether the platform is the merchant of record. If it is, it deals with digital sales tax in the buyer’s country. If not, that is your job.

This is the single most expensive thing to get wrong and the least discussed.

Your data and your exit

Can you export buyer emails? Can you download your files? What happens to active subscriptions if you leave?

A platform that makes leaving hard will not get better once you are stuck.

Delivery and support

How does the file reach the buyer, and what happens when the email lands in spam? Is there a page they can get back to?

Most support tickets you will ever receive are about this. Check it before you launch, not after.

FAQ

Questions, answered straight.

What should I check before committing?: File delivery, payout method and timing, who owns the customer list, and what it costs at the volume you expect rather than at zero.
Who handles sales tax on the platform?: Ask whether it is merchant of record. If it is, it collects and files digital sales tax for you. If not, that job is yours, and it is the most expensive thing to discover late.
How important are analytics?: Less than sellers think early on. Views and sales are enough until you have enough traffic for anything else to be meaningful.
Should I care about page design?: Only that it is clean and fast. Clear copy sells more than a template with a nicer hero image.
What about customer support from the platform?: It matters most when a payout is stuck. Look for a real support channel, not just a help centre.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.

Start selling What MKKT does on Whop →