Is Stan Store worth it for selling digital products?
Updated
The short answer
Stan Store is a simple link-in-bio tool for creators who want to sell digital items, courses, and calendar bookings from social media. It has two paid plans and does not take a cut of your sales. But there is no free plan, so you must pay every month even if you make no sales.
How Stan Store works
Stan Store puts your products directly into your social bio link. Customers click your link, pick an item, and pay on the same page. You can sell digital downloads, courses, and booking slots. You can also set up direct messages that send automatically to followers.
To collect money, you must connect your own Stripe or PayPal account. When people buy, money goes straight to your processor account. Stripe and PayPal charge their normal processing fees on each sale.
Stan Store plans and pricing
Stan Store has two paid plans named Creator and Creator Pro. You can pay monthly or yearly. You should check their pricing page for current numbers. Both plans let you keep all your sales revenue because Stan takes no cut.
There is no free plan, but you can try it with a 14-day free trial without typing in a credit card. The Creator plan covers files, courses, and bookings. The Creator Pro plan adds marketing funnels, email tools, affiliate tracking, and ad pixels.
The main downsides to consider
The biggest downside is the fixed monthly cost. If you have slow months or are just starting out, you still have to pay for the software. You also have to bring all your own traffic from social media because there is no built-in marketplace.
Tax handling is another detail to keep in mind. Stan is not a merchant of record, so it does not file sales tax for you. You must track and handle tax rules yourself through your payment processor.
Stan Store alternatives
If you do not want a monthly fee, other platforms charge only when you make a sale. Gumroad has no monthly fee, and it handles sales tax as a merchant of record. Beacons has a free plan for a link-in-bio store, though it charges a fee on each sale.
If you just need to share a paid download, you can use MKKT. MKKT is a Whop app where you upload a file, set a price or make it free, and get a store link buyers can use without a Whop account.