How do I sell Lightroom presets?
Updated
Package for both desktop and mobile
To sell Lightroom presets, package the desktop and mobile versions together, because they are different files and buyers expect both. Add written install instructions or a short video, since that is where refund requests come from. Show honest before-and-after photos in mixed lighting, and say what kind of images the pack suits.
Include both in the pack and label them clearly, or you will spend your time answering install questions.
Write real install instructions
A short PDF or a two-minute video showing exactly where the file goes. This is the single biggest source of refund requests.
Cover the mobile route separately. It is the fiddly one.
Show honest before-and-after images
Use photos in a range of lighting, not just the one that flatters the preset. Buyers who feel misled leave the worst reviews.
Say what kind of photos the pack suits: indoor, outdoor, skin tones, film look.
Where to sell them
A storefront works well for presets because buyers usually come from your own photos on social media.
There is a fuller walk-through on the Lightroom presets page of this site.