How do I get my first digital product sale?

Updated

Start with people who already know you

Almost every first digital product sale comes from someone who already knows you: a colleague, a follower, a group member. Make a list of ten people who have the problem your product solves, and message each one personally. Tell them what you made, what it costs, and ask if they want it.

A message, not a broadcast. The list of ten is the whole plan.

Ask directly

"I made this because you asked about X. Here is what it costs. Want it?" That is the entire message.

Most people never ask. They post a link and hope. Asking feels awkward and works.

Then go where the problem is discussed

Find the forum thread, the subreddit, the Discord channel where people describe the problem in their own words.

Be genuinely useful there for a while before you mention that you made something. That order matters.

What not to do first

Do not run ads. Do not build a funnel. Do not redesign the page. Do not start a second product.

All of those are comfortable ways of avoiding the one uncomfortable thing that works: asking somebody to buy.

FAQ

Questions, answered straight.

How do I get my first sale?
Message ten people who have the problem your product solves, one at a time, and ask them plainly if they want it. Personal asks convert. Broadcast posts almost never do.
How long does it take to get your first sale?
Days if you already have any audience at all. Weeks or months if you are starting from nothing. Both are normal, and neither means the product is bad.
Should I give copies away first?
Give away a few in exchange for honest feedback and a review. No more than that. Free copies never tell you whether a person would have paid.
Is it bad to sell to friends?
No, as long as they genuinely have the problem. It is only bad if you are selling them something they do not need.
How many followers do I need to sell digital products?
None. A few hundred of the right people beats a large following that does not share the problem. Reach matters much less than fit.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.