Should I build a waiting list?

Yes, even a small one. A list of people who asked to hear about it is the closest thing there is to a guaranteed first-day sale.

Is a launch discount a good idea?

Time-limited, yes, and only if it genuinely ends. A discount that never expires simply becomes the price, and buyers learn to wait for the next one.

How many sales should a first launch make?

A handful, if your audience is small. That is a normal result. The point of a first launch is finding out who buys and why.

What if the launch flops?

Relaunch it. A product can be launched more than once, to a different audience, with a better page and a clearer description.

How do I launch a digital product?

Updated 17 September 2026

Before: tell people it is coming

Launch a digital product in three parts. For a week or two beforehand, talk about the problem and show the thing being made. On launch day, post one clear message and one link, and repeat it over several days. Afterwards, keep mentioning it — most sales arrive long after launch week.

People who have watched something being built buy it on day one. People seeing it cold do not.

During: make it easy and short

One link, one clear message, repeated across a few days. Most of your audience will miss the first post.

A time-limited launch discount works, if it genuinely ends.

After: do not disappear

The launch is not the business. Keep mentioning the product, keep answering questions, keep publishing.

Most sales for a good product happen long after launch week.

Keep expectations sane

A first launch to a small audience makes a handful of sales. That is a success, not a failure.

The goal of launch one is information: who bought, why, and what they asked for next.

FAQ

Questions, answered straight.

How do I launch a digital product?: Build interest for a week or two, post one clear message and one link on the day, repeat it for several days, then keep talking about the product afterwards.
Should I build a waiting list?: Yes, even a small one. A list of people who asked to hear about it is the closest thing there is to a guaranteed first-day sale.
Is a launch discount a good idea?: Time-limited, yes, and only if it genuinely ends. A discount that never expires simply becomes the price, and buyers learn to wait for the next one.
How many sales should a first launch make?: A handful, if your audience is small. That is a normal result. The point of a first launch is finding out who buys and why.
What if the launch flops?: Relaunch it. A product can be launched more than once, to a different audience, with a better page and a clearer description.

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