How do I get reviews for a new product?

Ask each buyer directly a few days after purchase. Ask what the product helped them do, so you get a usable sentence rather than a generic one.

When is the best time to ask for a review?

A few days after purchase, once they have used it. Not at the moment they pay, and not months later when they have forgotten it.

Can I offer a discount in exchange for a review?

Many marketplaces ban paying for reviews in any form. Check the rules first, and never make the reward conditional on a positive one.

How many reviews do I need?

A handful of specific ones does most of the work. After that, detail matters more than volume, and a page of perfect scores looks fake.

What if nobody replies to my request?

Ask individually rather than by broadcast. A personal message gets a far higher response rate than one mass email to every buyer.

How do I get reviews for my digital product?

Updated 17 September 2026

Ask, specifically

Ask for reviews directly, a few days after purchase, once the buyer has actually used the product. Ask a specific question — "what did this save you time on?" — instead of "please leave a review". Most buyers say yes when asked personally, and almost none leave a review without being asked.

A specific question gets you a usable sentence instead of "great product".

Time it right

A few days after purchase, once they have used it. Not the moment they pay, and not months later.

One follow-up email at the right time does most of the work.

Use the words they use

Buyers describe the benefit better than you do. Put their sentences on the product page, with permission.

Specific reviews beat enthusiastic ones. "Saved me an afternoon a week" is worth more than "amazing".

Bad reviews are useful

Reply calmly, fix what is fixable, and say what you changed. Handled well, it reads better than a page of five stars.

A page with only perfect reviews looks fake.

FAQ

Questions, answered straight.

How do I get reviews for a new product?: Ask each buyer directly a few days after purchase. Ask what the product helped them do, so you get a usable sentence rather than a generic one.
When is the best time to ask for a review?: A few days after purchase, once they have used it. Not at the moment they pay, and not months later when they have forgotten it.
Can I offer a discount in exchange for a review?: Many marketplaces ban paying for reviews in any form. Check the rules first, and never make the reward conditional on a positive one.
How many reviews do I need?: A handful of specific ones does most of the work. After that, detail matters more than volume, and a page of perfect scores looks fake.
What do I do about a bad review?: Reply calmly, fix what can be fixed, and say what you changed. Handled well it reads better than a wall of five-star ratings.
What if nobody replies to my request?: Ask individually rather than by broadcast. A personal message gets a far higher response rate than one mass email to every buyer.

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