How do I create a digital product to sell?

Updated

Write the promise first

To create a digital product, write the promise first: "After using this, you will be able to ___." Then build the smallest version that keeps that promise, using tools you already know. Stop when somebody who is not you can use it without asking a question. Everything else is decoration.

If you cannot finish that sentence, the product is not ready to be built.

Build the smallest version that keeps the promise

Cut everything that does not serve the sentence. Extra chapters, extra tabs, extra bonuses — they add time and confuse the buyer.

A tight product is faster to finish and easier to sell.

Use tools you already know

A document, a spreadsheet, a design tool, a screen recorder. There is no special software needed for a first product.

Time spent learning a new tool is time not spent finishing.

Know when to stop

It is ready when somebody who is not you can use it without asking you a question.

Give it to one person before you publish. Their first question is the thing you forgot to explain.

FAQ

Questions, answered straight.

What tools do I need to make one?
A document editor and a way to export a PDF covers most first products. Buy nothing else until a product has sold at least once.
How do I sell digital products to make money?
Finish a small product, put it on a page with a checkout and automatic delivery, then tell people who already have the problem it solves.
How long should a first product be?
Short. Ten useful pages beat eighty padded ones, and you will finish it.
Should I hire a designer?
Not for the first one. Clean and plain is fine. Spend money on design once the product is selling.
What if my product is not original?
Almost none are. Being clearer, shorter or more specific than what exists is enough.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.