How do I deliver a digital product?

Upload the file to a selling platform. When somebody pays, the platform emails them a private download link and shows it on the confirmation page. You do nothing per sale.

What if the buyer never gets the email?

Point them at the confirmation page or a resend form. Check your platform has both before you launch, because this is the most common support message you will get.

Should download links expire?

A long expiry is a sensible middle ground. Short windows cause the most complaints, because buyers often open the email days after they pay.

Can I deliver a file through Google Drive or Dropbox?

You can, but you lose the record of who has access and the link is easy to pass around. A proper store link is safer and needs no work from you.

How long does digital delivery take?

Seconds, in most cases. The link is created as soon as the payment is confirmed. Any delay usually means the email is stuck in a spam filter.

Do I have to send the file myself?

No. Manual sending does not scale and it means a sale at 3am waits until morning. Let the platform deliver it.

How does a digital download reach the buyer?

Updated 17 September 2026

The normal sequence

A digital download reaches the buyer automatically. The buyer pays, the payment processor confirms the sale to the store, and the store creates a private download link for that buyer. The link is emailed and usually shown on the confirmation page too. You send nothing by hand.

If you are attaching files to emails yourself, something is set up wrong.

Why links are personal

A good store gives each buyer their own link, often with an expiry and a download limit.

One leaked link then does not become a free copy for the whole internet, and you can see who downloaded what.

Where delivery goes wrong

The email lands in spam. The buyer typed their address wrong. Or the link expired before they opened it.

All three are common, and all three are the buyer’s experience of your product. Plan for them.

Set it up to survive that

Show the download on the confirmation page as well as in the email. Let buyers ask for the link again with their email address.

Be generous with expiry and download limits. Tight limits create more support work than piracy ever does.

FAQ

Questions, answered straight.

How do I deliver a digital product?: Upload the file to a selling platform. When somebody pays, the platform emails them a private download link and shows it on the confirmation page. You do nothing per sale.
What if the buyer never gets the email?: Point them at the confirmation page or a resend form. Check your platform has both before you launch, because this is the most common support message you will get.
Should download links expire?: A long expiry is a sensible middle ground. Short windows cause the most complaints, because buyers often open the email days after they pay.
Can I deliver a file through Google Drive or Dropbox?: You can, but you lose the record of who has access and the link is easy to pass around. A proper store link is safer and needs no work from you.
How long does digital delivery take?: Seconds, in most cases. The link is created as soon as the payment is confirmed. Any delay usually means the email is stuck in a spam filter.
Do I have to send the file myself?: No. Manual sending does not scale and it means a sale at 3am waits until morning. Let the platform deliver it.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.

Start selling What MKKT does on Whop →