How big can a digital download file be?
Updated
Limits vary and are usually generous
Most selling platforms accept downloads of a few hundred megabytes, and some allow several gigabytes, so check your platform’s limit before you build a product around a huge file. Size matters for the buyer too: big files fail on slow connections, and failed downloads turn into refund requests.
Find the limit before you start, not after you have made the thing.
Big files cause real problems
Slow downloads, failures on mobile connections, and buyers who give up part-way and ask for their money back.
The bigger the file, the more support messages you will get.
Shrink it first
Most oversized PDFs are oversized because of uncompressed images. Compressing them often cuts the file by most of its size with no visible change.
For video, streaming is almost always better than downloading.
When it is genuinely large
Split it into parts, so a failed download only costs the buyer one piece.
Or deliver a small file with access instructions to a hosted library, which also lets you update it later.