How do Gumroad fees work?
Updated
The short answer
Gumroad has no monthly fee. You only pay when you make a sale. For direct sales, Gumroad takes a cut plus a small fixed amount, with card processing on top. Sales through Gumroad Discover take a much bigger cut. Gumroad also handles sales tax. Check their pricing page for current numbers.
Direct sales versus Gumroad Discover
When someone buys directly from your link, you pay the direct sale rate. Gumroad takes a cut and a small fixed amount. Payment processing fees for credit cards get added on top. Check their pricing page for current numbers.
Gumroad Discover is different. It is a marketplace where shoppers browse for products. If a buyer finds your product through Discover, Gumroad takes a much bigger cut. That cut already includes payment processing fees.
Sales tax and merchant of record status
Gumroad is a merchant of record. That means Gumroad acts as the legal seller to your customer. It automatically calculates, collects, and pays sales tax and VAT on your sales.
This saves you from filing tax returns in different countries and states. Buyers do not need a Gumroad account to make a purchase, which keeps checkout simple and fast.
How Gumroad compares with other platforms
Other creator platforms handle fees differently. Stan Store charges a monthly subscription with no transaction cut, but you pay separate Stripe or PayPal processing fees. Payhip has free and paid plans where sales fees decrease on higher tiers.
Lemon Squeezy also acts as a merchant of record for digital goods. It takes a cut and a fixed fee per sale, with extra charges for international payments and PayPal. Check their pricing page for current numbers.
How creators can keep more revenue
To keep more money from every sale, send traffic to your direct links instead of relying on marketplace search. Marketplace sales take a much larger cut of your profit.
You can also use platforms that do not take a cut of your sales. For example, Whop has no monthly platform fee. You can use MKKT, a Whop app, to upload a file and give buyers a direct store link without needing a Whop account. You only pay processing and payout fees. Check their pricing page for current numbers.