Your result
Shopify
A real store for a real brand, digital goods included.
Why this fits
You sell physical products too, you have a brand with its own site, and you are happy to build. Shopify is the store; digital delivery is an app you add.
It is more to set up and more to pay for than a storefront. In return you own the domain, the design and the customer data.
First steps
- 1Set up the store with your own domain from day one.
- 2Add a digital-downloads app so files deliver on purchase.
- 3Keep digital products in their own collection so shipping never applies.
- 4Point every social link at the store, not at a marketplace.
Read next
About Whop
A brand store with physical goods is not a community. Shopify is the right tool.
FAQ
Questions, answered straight.
- Is Etsy or Gumroad better for digital products?
- Etsy is better when you have no audience, because buyers browse Etsy and find you. Gumroad is better when you already have followers or a newsletter, because it is simpler and you own the customer. Many sellers start on Etsy and add a storefront once they have a list.
- Is Shopify or Etsy better for digital products?
- Etsy is better for a first product with no audience: it brings buyers and takes minutes to set up. Shopify is better for a brand with its own domain, physical products and traffic of its own. Shopify costs more to run and takes longer to set up, but you own everything.
- Is Whop good for selling courses?
- Yes, if your students are in a community. Whop hosts courses natively and puts the course, the chat and the paywall in one place. If you have no community and just want lessons with progress tracking, a dedicated course platform gives you more teaching tools.
- Can I sell digital products on more than one platform?
- Yes, and many sellers do. A common setup is a marketplace for discovery and your own store for your audience. Keep one place as the canonical product page, and make sure each platform allows the licence you are selling under.