What are Whop rewards and how do they work?
Updated
The short answer
Whop rewards usually refers to Whop Content Rewards. It is a feature where creators set up clipping campaigns. You pay people called clippers to repost your videos online. Clippers earn cash per thousand views on those reposted videos. For creators selling digital products, it helps bring new buyers to your store.
How Whop Content Rewards works
Whop Content Rewards connects creators with people who want to share content. You upload or share video clips about your digital products or community. Clippers take these clips and post them to get attention. Whop tracks the views and handles the math.
Clippers get paid a set rate for every one thousand views they generate. The creator sets aside a pool of money to pay these rewards. When clippers bring in views, money from that pool goes to them. This helps you get more people to see and buy your products.
Steps to set up your campaign
First, create your seller account on Whop. Whop was founded in 2021 and lets you sell digital files, courses, and communities. Next, prepare clean video clips showing the value of your digital product. Clear clips make it easier for clippers to get views.
Second, start a clipping campaign inside Whop. Decide how much you want to pay clippers per thousand views. Add money to your campaign budget. Once your campaign is live, clippers can find your clips and start reposting them.
What to watch out for
Keep an eye on your budget and seller fees. Whop charges sellers a small fee plus payment processing on most product sales, though apps and some categories differ. Make sure the money you make from product sales is higher than what you pay out for views.
Also, watch your payout balance. Payouts go directly to a bank account, but Whop has a minimum balance before you can withdraw. If you want to know the exact payout threshold or current terms, check Whop's help center for the current number.
Our recommendation for selling digital products
Rewards campaigns bring traffic, but you need a simple way to turn viewers into paying customers. Buyers want to pay with payment methods they already use. Whop lets buyers pay by card, PayPal, Apple Pay, Google Pay, and some crypto.
To make buying even smoother, look at the Whop App Store. You can install an app called MKKT inside your whop. With MKKT, you upload your file, set a price or make it free, and get a simple store link. Buyers can purchase your file without needing a Whop account.