How do you launch a Whop startup?
Updated
The short answer
A Whop startup is an online business run on Whop. Creators sell digital files, courses, software, or access to private communities. To get started, you create an account, upload your product, set your price, and share your store link. Whop handles the payments, while you bring the audience and make the sales.
Steps to start selling digital products
First, decide what you want to sell. You can offer simple PDF guides, video courses, design templates, or software. Pick something your audience already asks for. Keep your first product simple so you can launch fast.
Next, set up your hub on Whop. You add your product, pick a price, and connect your bank account for payouts. Once your link is live, share it on your social profiles or in your email list to get your first sales.
What it costs to run your business
Whop does not charge a monthly subscription to build your shop. Instead, Whop charges a fee on each sale. For most products, this fee is a small fee plus payment processing costs. Apps and certain product categories may have different rates.
Your buyers can pay with credit cards, PayPal, Apple Pay, Google Pay, and some cryptocurrencies. Your earnings go to your bank account, but you must reach a minimum balance before you can take money out.
Selling directly without forced logins
Some buyers want a quick file download without creating a new platform account. If you want fewer steps at checkout, install MKKT from the Whop App Store. You upload your file, pick a price or offer it for free, and get a direct store link where people can buy without needing a Whop account.
A simpler checkout means fewer people drop off before paying. You still manage everything from your Whop setup, but your customers get their files faster.
What to watch out for before you launch
Whop gives you the checkout tools, but it does not bring you buyers on its own. You need to promote your products on social media or build an email list. You can also test Whop Content Rewards to pay clippers per thousand views for reposting your video clips.
Watch your cash flow when you begin. You need a minimum balance in your account before you can transfer money to your bank. Fees also vary by category, so check Whop's help center for the current number on your specific product type.