What can you sell on a Stan Store?

You can sell digital files like PDFs and templates, video courses, coaching sessions, webinars, and event tickets. You can also use it to collect email addresses or link out to external websites.

Do you need a website to use a Stan Store?

No. The store acts as your website. It lives on a single link that you put in your social media bio. When followers click it, they see your products on their phone and can pay directly.

How do buyers pay on Whop?

Buyers on Whop can pay with credit or debit cards, PayPal, Apple Pay, Google Pay, and select cryptocurrencies. Sellers receive payouts to their linked bank account once they reach the minimum balance.

Is a Stan Store free to use?

No. Most creators pay a monthly subscription fee to keep their store active. If you want to avoid monthly fees when starting out, look for platforms that charge only a small fee per sale.

What is a Stan Store?

Updated 27 September 2026

The short answer

A Stan Store is an online shop made for social media creators. It puts all your products on one page that opens from your bio link. Creators use it to sell digital downloads, take bookings, and collect email addresses. Buyers click your link, pick an item, and pay on the spot without leaving their phone screen.

How to set up and sell

Selling through a bio store takes just a few steps. First, you create an account and pick a look for your page. Next, you add your digital items. These can be PDF guides, video lessons, templates, or calendar slots for one-on-one calls. You set a price for each product and connect your payout method.

Once your store is ready, you copy your custom link. You paste that link into your profile on TikTok, Instagram, or YouTube. When your followers watch your content, you tell them to check your bio. They tap the link, buy the file, and download it right away.

What to watch out for

The biggest thing to watch is the monthly cost. Many link-in-bio storefronts charge a flat monthly subscription fee, even if you make zero sales. If you are just starting out, paying every month can add up fast. You might lose money while you test your first product.

Also, look at how simple checkout is for your fans. Some buyers do not want to fill out long forms or set up an account just to get a single file. If the checkout takes too many steps, buyers leave before paying.

A flexible way to sell files

If you do not want high monthly fees, you can sell through Whop. Whop was founded in 2021 and is based in New York. Creators use it to sell digital files, courses, and communities. Whop charges a small fee plus payment processing on sales for most products, so you only pay when you make money.

To keep sales simple, you can use MKKT from the Whop App Store. You upload your file, set a price or offer it for free, and get your own store link. Buyers can pay with a card, PayPal, Apple Pay, or Google Pay, and they do not need a Whop account to buy from you.

Our plain recommendation

Start simple. If you already have daily sales, a paid monthly store tool can work well. But if you are launching your first digital download, avoid fixed monthly bills. Pick a setup that only takes a small cut when you actually make a sale.

Focus on your audience first. Create helpful content, share your link in your bio, and see what people want. Once you know what sells, you can stick with what works or expand into memberships and courses.