Sellfy review: is it the right store for you?
Updated
The short answer
Sellfy is a solid platform if you sell digital downloads, subscriptions, or print on demand. It charges no transaction fees, but you must pay Stripe or PayPal processing fees. Each paid plan has a yearly sales cap. If you pass that cap, you must upgrade. Check their pricing page for current numbers.
How Sellfy plans and sales limits work
Sellfy offers three tiers called Starter, Business, and Premium. There is no free plan, but you can test the store with a 14-day free trial. Sellfy does not take a cut from your sales. You only pay standard processing fees to Stripe or PayPal.
Each plan has a cap on how much you can sell each year. If your store makes more sales than your tier allows, you have to upgrade to the next plan. Check their pricing page for current numbers on tier caps.
What you can sell on Sellfy
You can sell digital downloads, physical products, and subscriptions on Sellfy. It also comes with built-in print on demand. You can add your artwork to items like t-shirts and mugs, and Sellfy prints and ships the orders for you.
Sellfy gives you built-in marketing features to help grow your store. You can create discount codes, send email campaigns to your buyers, and offer product upsells right at checkout.
How Sellfy compares to other platforms
Sellfy gives you an online storefront without taking a cut of your sales. In contrast, platforms like Gumroad take a fee per direct sale and act as a merchant of record to handle taxes. Payhip offers plans with lower fees as you move up.
Stan Store provides a simple link-in-bio page with no cut on sales, but focuses on creator links rather than a multi-product store. Sellfy works better if you want a complete storefront that lists many items together.
Who Sellfy is best for
Sellfy is a great fit for creators who want to sell several digital files alongside custom merchandise in one storefront. It keeps your monthly costs clear because you do not give up a fee on every sale you make.
If you only want to sell a single file without setting up a full store, simpler tools may be easier. For example, the MKKT app on Whop lets you upload a file and get a direct store link buyers can use without a Whop account.