How do I sell resume templates?
Updated
The market is crowded and steady
Resume templates sell steadily because people need one at an urgent moment and buy quickly. The market is crowded, so specialise: a template for nurses, career changers or graduates beats a generic modern design. Ship a Word file, a Google Docs link and a PDF preview, and say plainly that it parses cleanly.
It also means hundreds of near-identical templates. Being generic is the only way to fail here.
Specialise
A template for nurses, for career changers, for graduates with no experience, for senior engineers. Each of those beats "modern resume template".
The niche version can charge more and needs far less traffic to sell.
Include the formats people need
A Word document, a Google Docs link, and a PDF preview at minimum. Many buyers do not have design software.
Include a matching cover letter. It is a small addition that raises the price noticeably.
Say the thing buyers worry about
Applicant tracking systems. Buyers ask whether the template will be read correctly by them.
Keep the layout simple enough to parse and say so plainly on the product page.