Platform alternatives · September 2026

Easy Digital Downloads Alternative:
Hosted File Stores

SendOwl is an Easy Digital Downloads alternative when you want hosted checkout and file delivery alongside a website. Gumroad is an alternative when a hosted product storefront is enough. Keep Easy Digital Downloads if WordPress control and its software licensing tools are central to your business. Hosting and licensing need separate checks before a move.

Jump to the feature-by-feature table

Feature by feature

What each platform actually does.

Features checked September 17, 2026 against the official sources below. Availability can depend on your plan, app, and account. Confirm the features you need before moving.
FeatureEasy Digital DownloadsSendOwlGumroad
Where it runsA store in your WordPress siteHosted checkout and delivery with website integrationHosted storefront or embeds on your site
Site upkeepYou manage WordPress, hosting, and pluginsProvider runs the selling serviceProvider runs the selling service
File deliveryDigital download management in WordPressAutomatic file delivery and expiring linksProduct file access through receipts and library
LicensingSoftware Licensing extension; confirm planLicense key generation and deliveryVerify your specific software license workflow
Recurring salesRecurring Payments extension; confirm planSubscriptions and access managementMembership products with content access
Special controlsChoose EDD extensions for your needsPDF stamping, download limits, and document lockingTest delivery and access controls for your product

Who each tool is best for

Choose around your buyers.

SendOwl

When SendOwl fits

Choose SendOwl if you want to keep a website while handing checkout and delivery to a hosted service. Its file controls are a reason to test it with your largest or most sensitive product. Check how its licensing model maps to your existing software.

Gumroad

When Gumroad fits

Choose Gumroad if product pages, file access, and content memberships cover the business. A hosted store can reduce WordPress upkeep. Do not assume a simpler file store will reproduce custom plugin behavior or an existing software activation system.

Easy Digital Downloads

When Easy Digital Downloads fits

Stay with Easy Digital Downloads if WordPress customization and software license renewals are core features. The store is part of your site, so you control that setup. This also means someone must maintain hosting, backups, and the plugins the business depends on.

When to stay put

When Whop or a file store is the wrong fit.

Do not pick Whop or a community file-store app as a substitute for an EDD software licensing system without testing license checks, renewals, and update delivery. A downloadable ZIP is not the same as a working license service. If your audience does not use Whop, a hosted storefront or checkout added to your existing site may be the better fit.

How to switch

Move the offer. Keep buyer access clear.

Use this as a migration checklist. Confirm what each provider can transfer before canceling the old service.

  • Back up the WordPress site and source files. Export the customer, order, subscription, and license records you can lawfully retain, and record every plugin dependency.
  • Create a sample product with the same delivery rules. For software, test activation, renewal, and update access against the destination licensing tools.
  • Ask providers how recurring payments and existing license holders can move. Keep the old delivery and update endpoints available until existing buyers are supported.
  • Test new and returning buyer access, then change buy buttons and product links. Keep records of old URLs and orders so support can resolve past purchases.

For a Whop community

A store for files inside your community.

MKKT is relevant only if you want to sell digital files inside a Whop community. It can serve members buying a guide or template. It should not be treated as a replacement for WordPress customization or an EDD license and software-update service.

FAQ

Questions, answered straight.

Is easy digital download free?
Easy Digital Downloads offers a free WordPress plugin, while some features require paid extensions or plans. Hosting and site upkeep are separate. Check the current feature list for the licensing or subscription tools you need.
Where can I sell digital downloads besides Etsy?
SendOwl can handle checkout and file delivery alongside a site. Gumroad offers a hosted storefront. Easy Digital Downloads fits a WordPress store. Choose by the control, delivery, and maintenance work you want.
What are people using instead of WordPress?
For selling downloads, hosted tools such as SendOwl and Gumroad can replace part of the store setup. They do not automatically replace every WordPress page or plugin. List those dependencies before moving.
What are the easiest digital products to sell?
A focused guide, checklist, or template can be a manageable first product if it solves a problem you understand. Software adds licensing, updates, and support work. Match the product to the skills and time you have.