Whop vs Shopify: which should I use?

Updated

The short answer

Shopify is a full online shop on your own domain, built first for physical goods with stock, shipping and a huge app ecosystem, paid monthly. Whop sells access: communities, memberships, courses and downloadable files, and you can set it up before paying anything. Pick Shopify to run a shop, Whop to charge a community.

Shopify is a storefront, Whop is an access system

Shopify assumes a catalogue, a cart, a checkout and a delivery address. Digital downloads work through an app, but they are not the thing it was designed around.

Whop assumes a member and a thing they have paid to reach. Access is granted on payment and taken away when payment stops, which no shop platform does natively.

Cost shape and branding

Shopify charges a monthly subscription plus payment processing, and many of the apps you will end up needing charge their own monthly fees on top. Those stack quietly.

Whop lets you set up before paying anything and takes a cut of sales. In exchange, the pages live under its structure rather than on a domain you control end to end.

When to use both

Sellers with physical products and a paid community often run both: a shop for the goods, a community platform for the members. They serve different customers doing different things.

One platform pretending to be the other is usually more work than two doing what each is built for.

FAQ

Questions, answered straight.

Can Shopify deliver a file on its own?
No. Shopify takes the payment, but a digital downloads app does the delivery. That app is an extra cost and an extra thing to maintain.
Is Shopify or Whop better for digital products?
Whop if the product is access, a membership or a community. Shopify if you already run a shop with physical goods and want the digital items in the same catalogue.
Which is cheaper for a small catalogue?
Whop, because Shopify bills monthly and needs an app for digital delivery on top. Shopify wins once the shop is large enough that a percentage costs more than the subscription.
Can I sell physical products on Whop?
It is not built for it. There is no inventory, shipping or address handling, so anything that has to be posted belongs on a shop platform.
Which gives me more control over branding?
Shopify, comfortably. It is your domain, your theme and your checkout. That control is a large part of what the monthly fee buys.

Sell it inside your Whop.

MKKT adds a store to your community. Upload the file, set a price, share one link.