What is a Whop clip?
Updated
The short answer
A Whop clip is a short video taken from a creator's content and posted on social media to get views. Whop runs clipping campaigns through Whop Content Rewards, where clippers get paid per thousand views. Creators use these clips to bring traffic to their community, courses, software, or digital products.
How Whop clipping campaigns work
Creators set up a campaign using Whop Content Rewards. Other people, called clippers, take the creator's videos, edit them into short clips, and post them online.
Clippers get paid per thousand views. The creator gets attention and new visitors from every clip. Buyers who watch the clips can click the creator's link to view their store or join their paid community.
Steps to sell digital products with clips
First, make your digital product, like a guide or a template. Set up your Whop account so you can accept payments. Buyers can pay using a credit card, PayPal, Apple Pay, Google Pay, or some crypto.
Next, start a clipping campaign. Give clippers raw video footage or allow them to cut your public videos. Tell them what link to put in their profile so viewers know where to buy your product.
When sales come in, Whop takes a fee of a small fee plus payment processing for most products. Your earnings build up in your account until you reach the minimum balance to withdraw to your bank account.
What creators should watch out for
Track your ad spend and view payouts closely. Because you pay clippers per thousand views, a video with lots of views costs money even if no one buys your product. Make sure the clips clearly show what you sell.
Also, check your payout rules. You cannot withdraw money until your earnings meet the minimum balance. Fees can also differ depending on the category or app you use, so check Whop's help center for the current number.
A simple way to sell digital files
If you want to sell a simple file from your clips, you do not need to build a complex site. You can install MKKT from the Whop App Store inside your whop. You upload your file, set a price or offer it for free, and get a direct store link.
This makes buying easy for people who find you through short clips. Viewers can buy your file right away without needing to create a Whop account first.