What is a whop?
Updated
The short answer
A whop is a private online space or community where you sell digital products to your audience. On Whop, you can sell digital files, courses, paid communities, software, and clipping campaigns. You set the price, and buyers can pay with cards, PayPal, Apple Pay, Google Pay, or crypto. Whop sends your money to your bank.
What you can sell inside a whop
Whop was started in 2021 in New York by Steven Schwartz, Cameron Zoub, and Jack Sharkey. Creators use it to sell many kinds of digital goods. You can offer downloadable files like PDFs or templates. You can also host video courses, run paid group chats, or sell software access.
You can also run clipping campaigns with Whop Content Rewards. This program pays video clippers a set amount per thousand views for reposting your videos on social media. It helps bring more eyes to your brand and products.
Steps to start selling on Whop
Getting started is simple. First, create your seller account on Whop and set up your whop hub. Next, pick what you want to sell. You can upload files, build course lessons, or connect your private community.
After that, set your price or offer your item for free. Whop gives you a checkout link to share with your followers. When a customer buys, they get instant access to the digital product.
Fees and payouts: what to watch out for
Selling on Whop is not completely free. Whop takes a fee on sales, which is a small fee plus payment processing for most products. Some apps and categories have different rates, so check Whop's help center for the current number.
Watch out for payout rules as well. Your earnings are paid directly to your bank account. However, there is a minimum balance you must reach before you can withdraw your cash. Check Whop's help center for the current number before you plan your transfers.
Our recommendation for selling digital files
If you run a membership or course, a standard whop community works well. But if you just want to sell digital files, making buyers create an account can slow them down and hurt your sales.
For standalone files, you can install the MKKT app from the Whop App Store. It lets you upload a file, set a price or make it free, and gives you a direct store link that buyers can use without needing a Whop account.