How do I sell an online course?
Updated
Sell it before you film it
Sell an online course before you film it. Write the outline, put up a page, and take pre-orders or run it live once with a small group. Scope it to one outcome in the fewest lessons that work, host it somewhere that handles video and progress, and price it well above a file.
Courses are the most expensive digital product to make. Finding out nobody wants it after filming twenty lessons is a brutal way to learn.
Scope it tightly
One outcome, taught in the fewest lessons that work. Nobody finishes a forty-hour course, and completion drives your reviews.
Cut anything that does not move the student toward the one outcome.
Where to host it
A course platform handles video, lessons and progress. A community platform does the same and adds the people.
If you already run a community, hosting the course there means students are next to each other, which raises completion.
Price it like a course, not a file
Courses carry higher prices than files because they carry more responsibility. Be ready to answer questions.
Sell the downloadable parts — templates, worksheets — alongside it. Those are easy extra revenue.