How do I use free Procreate brushes on Gumroad to get customers?
Updated
The short answer
Giving away free Procreate brushes is a smart way to get attention from digital artists. You can offer a small brush pack for zero dollars to collect email addresses. Once people test your brushes and like them, you can email them and offer bigger paid packs or other art files.
Steps to offer free Procreate brushes
First, export your brushes from Procreate as a brushset file. Make a simple cover image that shows sample brush strokes so buyers can see what they are getting. Write a short description that tells people how to install the file on an iPad.
Next, upload your file to an online store and set the price to zero. You can also allow buyers to type in any price they want. Ask for an email address at checkout so you have a direct way to contact your downloaders later.
What to watch out for with free brushes
Many people who grab free brushes only want free items. They might never open your emails or buy your paid products. Do not let this discourage you. Treat free downloads as a starting filter to find people who truly care about your art style.
Also, watch out for high platform fees when you add paid products. Some platforms take a large cut of every sale. Always check fee rules before you sell, because fees can quickly eat into your profits on low-cost digital files.
How to turn free downloads into paying buyers
Send a quick follow-up email a few days after someone downloads your free pack. Share a short tip or a quick drawing tutorial that shows how to use the brushes. This builds trust and shows buyers that you know your craft.
After you share helpful tips, tell your list about a full brush bundle or premium texture pack. Offer a clear reason to upgrade, such as more brush varieties, canvas templates, or video guides that save artists time.
A plain recommendation for your brush store
If you want to keep more money from paid sales, look at platforms with lower fees. Whop charges sellers a small fee plus payment processing for most products, though apps and some categories differ. Buyers can pay by card, PayPal, Apple Pay, Google Pay, and some crypto.
You can use MKKT inside the Whop App Store to sell your files. You upload a file, set a price or make it free, and get a store link that buyers can use without a Whop account.